How do I find a good logo designer?

How to Make Sure You’ve Hired the Right Logo Designer

Your logo design is extremely important, so if you’re about to hire a freelance graphic designer or other logo design service, here are some factors to consider when making your choice.

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When designing a company logo for your small business or startup, you need to make sure that it:

• is high quality—we don’t mean PNG or JPG, but well-designed, creative and impressive;
• is adaptable on all marketing materials and branding efforts—from business cards to office uniforms, your logo should be incorporated into every element of your brand;
• is representative of your company’s values and visual identity;
• is timeless. Styles and trends come and go, but a well-designed logo will look good no matter what.

You don’t get to make a new logo every so often, because that will hurt your brand’s memorability and credibility. That is why you need professional logo designers that understand your brand to create your custom logo design. Here are the most important things you need to know before hiring a logo designer.

Freelance professional logo designer, design studio, or unlimited service?

Assuming you don’t have an in-house designer since you’re reading this article, we’re only going to go only through the outsourcing methods for graphic design.

Firstly, you need to know where to look for a good professional or design team that can create the perfect logo for your company.

Upwork and Fiverr are undoubtedly the most popular platforms for hiring freelancers and have affordable rates. You can easily see previous customers’ experience with working with them, so you have credibility and success to account for.

However, don’t dismiss Dribbble and Behance either—you can hire graphic design professionals there, and even directly check their projects, influences and appreciations. This will help you understand their style and scope of work better.

If you can afford to hire a design studio or design agency, you can immediately expect a more holistic approach and deeper research from their part. Agencies and studios have art directors, graphic designers, creative directors, photographers and producers, as well as accounts that will help you communicate your ideas and needs better with the designers themselves. They can also create a detailed brand guide and different branding and marketing materials for you. However, they are notably more expensive than freelancers. For a more in-depth look at pricing, check out our article on logo design cost. But, if a business logo is all you need, you can do it with a freelancer.

Finally, you can consider subscribing to an unlimited graphic design service such as ours at ManyPixels. In this scenario, you need to write a detailed brief and attach any branding materials and graphic inspiration, and we assign a designer that best fits your needs. Communication is timely and easy through our app, and the details that make hiring a freelancer complicated (like wages, time management and communication), are taken care of by our team leaders. You can check out our work to see the logo designs our designers created.